She sits on the IAB Email Council and now heads up the UK Marketing team. To follow Lucy on Twitter @LucyAHudson

The Football Association have significantly developed their online presence over the last two years, with over 1.5 million facebook fans, 40m views on YouTube and 400,000 view of live content.  Andy is a keen footballer with London Aberdeen and recent convert to Aussie Rules from Gaelic Football.

Title:

Case Study – Profiling and Recipient Insight: the FA’s Journey to Dynamic Content

Synopsis:

In this session, Andy Smith from the FA and eCircle’s Adam Bennington will talk about the work they have been doing together over recent months to migrate all the FA’s email marketing to a dynamic content model. Focusing on how profiling and insight has been built up cumulatively on the FA’s email recipient base, Andy and Adam will also be talking about the challenges faced in assembling content from within a multi-stakeholder environment.

To view the video and download slides from Andy Smith’s presentation at ConnectEurope2012 visit the Gallery

This in turndrives the conversations that create competitive advantage for brands. Ol manages some of the UK’s largest commercial data driven direct marketing operations across all channels from direct mail through to dynamic digital deployment. Clients  include easyJet, Barclays Wealth, Waterstones, comparethemarket.com and Diageo.

Title:

How to make a good campaign great?

Synopsis:

How do you make a good campaign great?  Fantastic Creative? Insight about the person you are having a conversation with? A brilliant never seen before offer? Yes all these things but even with these essential parts of the recipe if you don’t get the basics right your campaign will be no more than mediocre or have a short term impact. In our session we will show you how, through live examples, you can do the simple things better and how you can maximise the functionality of your digital channel to ensure EVERY conversation you have with your customer is exciting, engaging, rewarding and stimulating.

To view the video and download slides from Ol Janus’ presentation at ConnectEurope2012 visit the Gallery

He has appeared on shows such as Big Brother’s Bit on the side, Celebrity Big Brother’s Bit on the Side, Sky News, OK! TV and This Morning. Christian has over 14 years of digital marketing experience and has helped some of the World’s largest brands do more with data, and he was also once in a spice girls video…

Title:

Make Data Fun and Understandable for Any Audience
 
Synopsis:

We are all swimming in data, in fact up to 94% of it may be pointless* How do we expose what is relevant? How do we visualise? and most importantly of all how do we tell a story with that data? Using his experience of presenting data on the TV shows Big Brother and Celebrity Big Brother, Christian will demonstrate that no matter who your audience are you can find what works, make it pretty and weave a story that presses the right buttons.
*this statistic is made up

To view the video of Christian Howes presenting at ConnectEurope2012 visit the Gallery

His remit also includes optimisation and improving conversion through onsite trading/merchandising excellence  and customer experience.  Since joining Dunelm Mill Saj has launched a new reserve and collect service as well as most recently a mobile optimised site.

Title:

Marketing on The Move – The Rise of Mobile

Synopsis:

Recent statistics say that 40% of UK consumers check their emails on a mobile device. So what are we doing to reflect this shift in behaviour and optimise our strategies accordingly? Here, Holly will take a look at how smartphones are changing the face of marketing, analysing device optimisation, taking a look at location marketing and of course discussing the backbone of mobile marketing – SMS.

To view the video and download slides from Saj Bhojani’s presentation at ConnectEurope2012 visit the Gallery

Prior to that, from August 1997 to December 2002, he was owner of the training company SMG, and served as its Chief Executive Officer. Guido obtained his bachelor degree in European Communication at the school for Higher European Studies of The Hague.

Title:

The promise and challenge of big data

Synopsis:

Guido will present some of the key issues, challenges and accomplishments in driving one of the world’s largest decision-support systems to become an engine of critical information insight and business creativity for its clients. He will touch on technology and information architecture decisions behind comScore’s operations and offer thought leadership about what the future holds for driving big data into valuable business insights.

Visit the Demandware website for more information.

Visit the Shopzilla website for more information.

Visit the Return Path website for more information.