08.00 - 08.50Registration
08.50 - 09.00Welcome (Lucy Hudson, eCircle)
09.00 - 09.15An Introduction from the CEO (Volker Wiewer, eCircle)
09.15 - 09.45The Silver Lining: Advanced Email Marketing with The Cloud (Simon Bowker, eCircle)
09.45 - 10.30Smart Calls and Screw Ups: The Innocent Story (Richard Reed, Innocent)
10.30 - 11.00Coffee Break
Break Out Sessions
11.00 - 11.25InspireInnovateIntegrateInfluence
Social Networks: Free to Join but Difficult to Monetise? (Emma Barnett, The Daily Telegraph)The Very Latest Innovations in Email Marketing (Philip Storey, eCircle)The Promise and Challenge of Big Data (Guido Fambach, comScore)The Zero Moment of Truth: What exactly is it?! (Tim Penton, eCircle)
11.30 - 11.55The Importance of Shopping Cart Recovery and Customer Engagement (Matt Cox, SaleCycle)Case Study - Profiling and Recipient Insight: The FA's Journey to Dynamic Content (Andy Smith, The FA & Adam Bennington, eCircle)Social Media and FMCG brands: Case Study of Heinz "Get Well" Soup (Jim Coleman, We Are Social)7 Reasons Why Your Subscribers Don't Respond to Your Email Campaigns (Tamara Gielen, Plan to Engage)
12.00 - 12.25Building a Community, Not a Brand; The Airbnb Story (Christopher Lukezic, Airbnb)Turn Data into Doing (Hakan Thyr, Bazaarvoice)Better Together - Integrating Content, Email & Social Media Marketing (Dr Dave Chaffey, Smart Insights)Social Media Marketing: Learning the Lessons from Recent Legal Disasters (Stephen Groom, Osborne Clarke)
12.30 - 12.55How Do You Make a Good Campaign Great? (Ol Janus, EHS 4D Discovery)Marketing on the Move - The Rise of Mobile (Saj Bhojani, Dunelm Mill and Holly Mander, eCircle)Make Data Fun and Understandable for Any Audience (Christian Howes, Freerange360)Case Study - How Center Parcs are using eCircle's Cloud Computing to Revolutionise their Email Programme & Improve Targeting (Jeremy Colston, Center Parcs and Larah Van Niekerk, eCircle)
13.00 - 14.15Lunch
14.15 - 15.00The End of the Cookie? (Conrad Bennett, Webtrends)
15.00 - 15.45Silicon Valley Europe: The Who's Who of European Tech Startups (Mike Butcher, TechCrunch Europe)
15.45 - 16.15Coffee Break
16.15 - 17.00Keynote Address: Sir Ranulph Fiennes (Sir Ranulph Fiennes, OBE)
17.00 - 17.30Marco Tempest, Augmented Reality Illusionist
17.30 - 17.40Thank you and close (Lucy Hudson, eCircle)
17.40 - 20.00Drinks Reception
20.00 - 23.00Incognito Party